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In this episode of the Starter Girlz podcast, host Jennifer Loehding welcomes dynamic entrepreneur and transformation expert Joan Ekobena to share her inspiring journey from Cameroon to becoming a leader in the home care industry. Joan discusses the challenges she faced, the pivotal mindset shifts that shaped her success, and the universal quest for happiness and achievement. They explore the power of understanding limiting beliefs, particularly around money, the importance of having a strong "why," and aligning personal values with business goals. Joan also highlights her book, Money Locates You, her new coaching initiatives, and strategies for overcoming obstacles, making this conversation a must-watch for aspiring entrepreneurs and growth-driven individuals.

Takeaways

• Mindset is key to overcoming entrepreneurial challenges and shaping decisions.
• Joan Ekobena’s journey from Cameroon to CEO highlights the importance of adapting, pivoting, and continuous learning in business.
• Success involves understanding your ‘why,’ researching your market and starting with what you have.
• Beliefs, including limiting ones, can impact confidence, especially around money and financial decision-making.
• Women often face unique emotional challenges regarding money, but affirmations and personal growth can reshape those beliefs.
• Happy employees lead to satisfied clients.
• Personal growth is a journey.
• Understanding your niche is vital for long-term business success.

To learn more about Joan and her work, go to https://www.premieredestiny.com/.