Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

From Check-Writing Philanthropy to Trust-Based Philanthropy with Juliana Sprott


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Are you including admin costs in your funding requests? Join Juliana Sprott, Chief Giving Officer of the Sprott Foundation, as she shares her journey from sports broadcasting to becoming a leading voice in trust-based philanthropy. In this insightful episode, Juliana discusses the evolution of the Sprott Foundation, the importance of listening to grantees, and actionable strategies to empower nonprofits through trust and support.

From addressing administrative expenses to fostering meaningful donor relationships, Juliana offers a fresh perspective on how funders can make a lasting impact. Whether you're a fundraiser, donor, or nonprofit leader, this episode is packed with transformative insights.

From Check-Writing Philanthropy to Trust-Based Philanthropy – The Highlights:

  • The journey from traditional check-writing philanthropy to trust-based philanthropy.
  • How the Sprott Foundation prioritizes grantee relationships and supports their real needs.
  • The significance of recognizing administrative expenses as essential to nonprofit success.
  • Key lessons from the Philanthropy Workshop and its global impact.
  • Strategies for nonprofits to advocate for unrestricted giving and equitable partnerships.


 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!

About Juliana Sprott:

Julianna is driven by genuine compassion about a charity’s financial needs which are aligned with the Sprott vision. She builds deep relationships with grantees to figure out together how Sprott gifts can help alleviate homelessness & hunger. Innovation is key. Juliana has a B.A. from the University of Western Ontario and completed the one year program, The Philanthropy Workshop, at the Institute for Philanthropy. She is fluent in English and French. Prior to her work in philanthropy, Juliana was in sports broadcasting, including on Hockey Night in Canada and in the NFL for the Jacksonville Jaguars.

Actionable Tips for Nonprofit Leaders & Grantees: 

  1. Include Admin Costs in Funding Requests: Nonprofits should automatically include a percentage for administrative expenses in donor agreements.  
  2. Trust Grantees' Expertise: Funders should trust that nonprofits know best how to allocate resources and should avoid imposing restrictions that hinder their effectiveness. 
  3. Educate Donors on Real Needs: Nonprofits should feel empowered to educate donors about the importance of funding operational costs and negotiate for the support they truly need. 

Resources and Links: 

  • The Philanthropy Workshop 
  • "Uncharitable" by Dan Pallotta (Book and Film
  • Connect with Maria 
  • Follow the The Sprott Foundation 
  • Watch this episode on Youtube.
  • Don’t forget to become a supporter of our show!
  • Consider supporting the podcast by subscribing here.


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