Mark is on a mission to spread the message that the truth of leadership effectiveness is both knowable and applicable in all walks of life. Mark and his team at Chick-fil-A invested a quarter century and tens of millions of dollars searching for and validating ideas that work. 

Now, as the Co-Founder of Lead Every Day, Mark shares this research and unlocks the full potential of leaders and teams to create high-performance leaders and organizations across the globe.

You can learn more at https://leadeveryday.com/

**UPDATE**

Dirt Talk is STOKED to announce Ariat as our first official sponsor for the year!

They make world-class footwear and workwear that we see on every job site we visit, and their folks are just as great as their products.

Dirt Talk listeners can receive 10% off their first order with Ariat by clicking here or visiting Ariat.com/dirttalk.