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E96: In this episode, Lily Comba, co-founder and CEO of Superbloom, shares her journey in the influencer marketing industry and the founding of her agency. She emphasizes the importance of building authentic relationships with influencers and bridging the gap between performance-driven strategies and human-first campaigns.
Lily delves into her corporate experience and the challenges of transitioning to entrepreneurship, offering valuable insights into the mindset and strategies required to start a successful business. She also discusses the significance of investing in influencer marketing, especially for small brands on a budget, and the value of user-generated content. We also explore how brands can stand out on social media, the importance of setting realistic expectations, and effective communication in influencer partnerships.
CONNECT WITH KOKO
https://www.instagram.com/kokobeaute/
https://www.tiktok.com/@kokobeaute
https://www.instagram.com/boujeebestfriend
https://boujeebestie.com
https://m.youtube.com/@KokoBeaute
CONNECT WITH LILY
https://www.instagram.com/lilycomba
https://www.instagram.com/bysuperbloom
https://www.linkedin.com/in/lilycomba
https://www.linkedin.com/company/bysuperbloom
https://bysuperbloom.com
Email: [email protected]
By Kornelija Collins4.9
232232 ratings
E96: In this episode, Lily Comba, co-founder and CEO of Superbloom, shares her journey in the influencer marketing industry and the founding of her agency. She emphasizes the importance of building authentic relationships with influencers and bridging the gap between performance-driven strategies and human-first campaigns.
Lily delves into her corporate experience and the challenges of transitioning to entrepreneurship, offering valuable insights into the mindset and strategies required to start a successful business. She also discusses the significance of investing in influencer marketing, especially for small brands on a budget, and the value of user-generated content. We also explore how brands can stand out on social media, the importance of setting realistic expectations, and effective communication in influencer partnerships.
CONNECT WITH KOKO
https://www.instagram.com/kokobeaute/
https://www.tiktok.com/@kokobeaute
https://www.instagram.com/boujeebestfriend
https://boujeebestie.com
https://m.youtube.com/@KokoBeaute
CONNECT WITH LILY
https://www.instagram.com/lilycomba
https://www.instagram.com/bysuperbloom
https://www.linkedin.com/in/lilycomba
https://www.linkedin.com/company/bysuperbloom
https://bysuperbloom.com
Email: [email protected]

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