In this inspiring Proper True Yarn episode, we sit down with Dave from Our Cow, Australia’s largest online meat company. From battling drought and debt on his first farm to building a nationwide network of farmers, Dave shares the highs and lows of turning a small Facebook beef venture into a multi-million-dollar operation. He reveals how COVID panic-buying sent orders skyrocketing 1,600% in a month, the hustle of knocking on farmers’ doors for cattle, and the game-changing move into meat subscriptions. This is a story of grit, resilience, and how a fight to survive became a lifeline for over 150 Aussie farmers.

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