On this week's show, Dave chats with Billy Courtney, Commerce Innovation Lead at Accenture. Billy arrived at Accenture via two acquisitions in a two-year period - the first one being of his own company, RichContext, by The Stable in 2020, which was itself acquired by Accenture in 2022.

Billy discusses his decision to start his own company (7:44), what it's like to be acquired twice in such a short span of time (14:05), why he thinks Product Detail Pages (PDPs) are experiencing a renaissance (19:55), and how brands have been using automation for things like content scores and page audits (22:06).

Connect with Billy on LinkedIn: https://www.linkedin.com/in/billycourtney/
Find out more about ItsRapid's new Sellsheet Builder! Send an email to [email protected] with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker