Welcome to Barn Talk! In today’s episode we're diving into a unique business journey with Alex Mortensen, a man who's truly brought innovation to the heartland. Alex, our guest for this episode, has turned what once was a small-town elementary school into a thriving hub for his enterprise, Iowa Forklift and Equipment. But that's not all – Alex is also a Pioneer seed dealer and is in the process of developing a campground. From his humble beginnings on a family farm to exploring new horizons in the business world, Alex’s story is a testament to creativity and perseverance. We’ll explore how he’s leveraged social media, specifically TikTok, to propel his business forward and the lessons he’s learned along the way. We also uncover his insights on entrepreneurship, his approach to balancing multiple ventures, and a look at the prospects of his burgeoning campground project. Whether you're an aspiring entrepreneur or a seasoned business owner, there’s something in this episode for everyone. So, let's head into the barn and let Alex teach us a thing or two about finding success in the niches!

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00:00 Winter Storm Alters Shipping Plans

06:10 Truck Miscommunication and Frustration

15:35 Farm Work Reflections

19:05 Contemplating a Career Change

23:16 Podcast Networking Opens Doors

28:11 Embracing Social Media Trends

33:41 Unexpected School Purchase Opportunity

40:34 "Global Forklift Ventures"

45:22 Simpler Beer Era Recollection

51:30 Challenges in Management Growth

57:57 Expanding with Mobile Services

59:20 Diversifying Investments with Real Estate

01:05:44 Farming Ambitions and Nostalgia

01:09:07 Highway Driving: Missing Exits

01:16:28 Struggling with Being Present

01:20:31 Small Town Walmart Nostalgia

01:25:35 Podcast Appreciation and Promotion

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