From Formula 1 to Manchester United: Meet the Woman Behind Formula 1's Dynamic Rebrand

Ellie Norman is the Global Director of Marketing and Communications at Manchester United. She has previously worked as the CMO for Formula 1.

Ellie shares her insights on leadership, building a global brand, and creating engagement with fans. She emphasises the importance of treating people with honesty, respect, and transparency, and creating an environment where everyone's superpowers can shine.

Ellie discusses her role in revitalising Formula One and making it relevant again through initiatives like the Netflix documentary series 'Drive to Survive'. She also highlights the key elements of high-performing teams, such as clarity of purpose, recognising individual roles, and creating a culture of trust and open communication. 

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This episode was brought to you by our podcast sponsor NZ Mortgages, you can visit them at https://www.nzmortgages.co.nz

You can connect with Ellie on LinkedIn here - https://www.linkedin.com/in/ellietory/?originalSubdomain=uk 

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James Laughlin is a High-Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.

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