Book Marketing Mentors

From Idea to Book Deal: How to Write a Winning Nonfiction Proposal - BM463


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Want to land a traditional publishing deal for your nonfiction book? 

This week’s guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an author platform, and navigating the publishing process.

Joelle works with major publishers like HarperOne, Wiley, and Shambhala Publications, helping nonfiction authors refine their ideas and pitch their books successfully. In this episode, she reveals what it takes to grab a publisher’s attention, the importance of a strong proposal, and how to transition from writer to published author.

Key Takeaways:

  • Start with a Proposal: Learn why a strong nonfiction book proposal is key to landing a traditional publisher.
  • Build Your Platform: Discover how to attract publishers by increasing your visibility.
  • Traditional Publishing Realities: Understand agent relationships, marketing expectations, and distribution challenges.
  • Industry Trends: Stay ahead with insights on what publishers are currently looking for.
  • Writer to Author Mindset: Shift from just writing to strategically serving your audience.

Tune in to take your nonfiction book from idea to publishing success!

*************************************************************************
From Idea to Impact: Your Book Proposal & Marketing Map

Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.

Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.

Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann

Register here


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Book Marketing MentorsBy Susan Friedmann

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