Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come only from the bottom up or from the outside in. But our guest today tells us that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, his book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more. He goes deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like “the Eight Deadly Sins of Stasis”. Equally important, he provides a playbook on how to use these insights in your own company, team, or career. This fast-paced, anecdote-rich book rethinks modern innovation. We welcome the author of “From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation”, Ismail Amla