In this episode of Screw It Just Do It Sessions, Alex Chisnall chats with Cassandra Stavrou, founder of Propercorn, about her journey from quitting her job at a top ad agency to disrupting the snack industry with one of the UK’s fastest-growing brands. Cassandra shares the incredible story of how her late father’s gift of a popcorn machine inspired her to take the leap into entrepreneurship.

She talks about the resilience needed to navigate the challenges of manufacturing, how a cement mixer and a car spray painting kit played a crucial role in the early days, and how securing Google as a first customer set Propercorn on the path to success.

Key Topics Covered Include:

• How a moment of serendipity pushed Cassandra to start Propercorn
• The challenges of manufacturing and creative solutions for scaling
• How Google became Propercorn’s first major customer
• The importance of staying focused and resisting “shiny object syndrome”
• Why strategic partnerships and strong branding are key to long-term success
• Hiring for attitude over experience and building a team culture
• Navigating competition and standing out in a crowded market
• The future of Propercorn and expansion into new product lines

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