When Greg Kerr traded guitar riffs for the gleam of custom belt buckles, little did he know it would pave the road to a multimillion-dollar side hustle. In this episode, Greg shares his extraordinary transition from musician to entrepreneur, as he explains how tapping into a niche market, and using his creativity, lead to building his brand, Alchemy Merch. 

Greg and Tony reflect on the complexities of manufacturing, the revelation of hiring to streamline workflow, and the 'learn and burn' approach to continuous education. This episode is not just about the mechanics of business growth, but also the personal evolution that's instrumental in sculpting a mindset for success. 

Greg opens up about the profound impact of his mindfulness practices, especially in times of personal loss, and the continuous pursuit of self-awareness that has been enhanced by fatherhood. From stoic philosophies to the importance of open communication, this episode is an important reminder of the internal development that's as crucial as external success. 

Key highlights:

• From Musician to Million-Dollar Side Hustle
• Entrepreneurship and Product Market Fit
• Importance of Personal Development in Business
• Exploring Old and New Business Books
• Core Values in Business and Personal Growth
• Streamlining Production Processes

Connect with Greg Ker:

• Website: alchemymerch.com
• Instagram: @alchemy.merch
• Facebook: Alchemy Merch
• LinkedIn: Alchemy Merch
• YouTube: Alchemy Merch

Connect with Tony Whatley:

• Instagram: @365driven
• Facebook: 365 Driven
• LinkedIn: Tony Whatley