The Hairdresser Strong Show

From Stylist to $13M CEO: Terra Harvell on Entrepreneurship, Hair Extensions, Systems & Salon Success | Terra Harvell, CEO of Harper Ellis Hair Co. & CEO of Strata Salon Systems


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From stylist to $13M CEO, Terra Harvell shares how she built her empire through hair extensions, smart systems, and leadership—and why new talent and startup hairpreneurs need to think beyond the chair to create lasting success.

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KEY TAKEAWAYS:

🔅Build a strong foundation first — new stylists should learn the full spectrum of skills to become well-rounded before choosing a niche.

🔅Specialize to stand out — once you’ve mastered the basics, hone in on a niche (like extensions) to attract high-value clients and grow faster.

🔅Think like a CEO early — treat yourself as an entrepreneur from day one, not just a service provider.

🔅Master emotional intelligence — success comes not only from technical skills, but also from leadership, communication, and resilience

🔅Build scalable systems — create processes so your business thrives even when you’re not behind the chair.

🔅Invest in mentorship — seek out guidance to accelerate growth and avoid costly mistakes.

🔅Redefine success — focus on both profitability and fulfillment, aligning your career with your long-term vision.

👉Follow Terra Harvell on Instagram

👉Follow Harper Ellis Hair Co. on Instagram

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

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