Sheldon King, originally hailing from the Bahamas, shares his incredible journey—from falling in love (with his wife Bailey and North Dakota’s unique culture) to managing ten thriving mattress stores across the state. Sheldon brings his rich tapestry of experiences, from track and field at Dickinson State University to navigating the ups and downs of sales, all while wrangling cattle on horseback (well, sometimes from a Kubota).

His path to success in the mattress industry wasn’t just about selling products; it involved a significant transition from a spec-heavy, product-focused approach to a more effective, story-driven, customer-centered strategy. Along the way, Sheldon has gleaned invaluable leadership lessons from his mentors, shaping a management style that emphasizes building relationships, understanding customer needs, and leading with empathy—wisdom that has propelled his career to new heights.

Speak Life into Every Challenge: Sheldon’s philosophy is simple but profound—choose positivity, and you’ll attract success.

Fail Fast, Learn Faster: Whether it’s selling mattresses or wrangling cattle, Sheldon believes in the power of quick failures to fuel rapid growth.

Building Relationships: It’s not just about the sale; it’s about building trust, solving problems, and ultimately changing lives.

From Skeptic to Success: Sheldon recounts his initial skepticism about the mattress industry and how a single, heartfelt customer interaction changed everything.

If you’re not having fun, you’re not doing it right. Tune in to hear how Sheldon keeps it light while crushing it in the mattress game.