In this week's episode, Dr. Rob Gilbert, a professor of sports psychology at Montclair State University in New Jersey, joins Jay and Ken to talk about how he got started in the field (at a time when it basically didn't exist), why he started his daily Success Hotline call-in series, which is currently in its 47th year with nearly 13,000 messages, and why he takes saying he offers "food for thought" as an insult. He also shares some insights on why athletes get the "yips" (and what to do about it), what it takes for athletes to move from good to great, his formula for success (A+ST+GOYA=R+/-) and what it means, and some of his favorite stories about high achievers. If you're interest in hearing his 3-4 minute Success Hotline stories each day you can call 973-743-4690. If you'd like to share a story with him or contact Dr. Gilbert for other purposes you can email him at [email protected].