What if the ceiling preventing your growth isn't the market, your systems, or your skills—but your own identity?

Steve Castle spent two years knowing he needed to transition from top producer to team leader before he actually made the leap. The barrier wasn't knowledge or capability. It was the internal work of letting go of who he'd been to become who he needed to be next.

In this conversation, Steve breaks down the messy, uncomfortable, and ultimately transformative process of growing his Scottsdale team from 3 agents to 9 (with a goal of 20) and targeting 250 transactions next year.

Key Themes Covered:

The Bottom Line:

Not everyone should build a team. If you don't genuinely light up when others succeed more than when you close your own deals, stay in production. You'll make more money and experience less frustration.

But if you're wired to coach, develop, and find fulfillment in watching others grow? Team leadership isn't just profitable—it's the path to doing work that makes you actually want to show up.

The trick is being brutally honest with yourself about which category you're in.

Ready to explore what building something bigger looks like for your business? Learn more about joining a community of agents making bold moves at nextlevelagents.com/exp.

Resources Mentioned:

"The Science of Scaling" by Ben Hardy

Traction (EOS methodology)

Ben Kinney (recruiting and team building approach)

Ready to build your next-level team? Learn more about creating systematic success at⁠ nextlevelagents.com/exp