The Keri Croft Show

From Valet Startup to Spiritual Awakening:. Joel Furno on Marriage, Psychedelics & Leadership


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This week, I’m sitting down with Joel Furno, the founder of Citrin—a valet company that started with $200 and a dream—and now employs over 700 people across the country. But this episode isn’t just about business growth. It’s about personal growth.

Joel gets real about the shadows behind success—depression, marriage struggles, and what happens when achievement isn’t enough—and how a single psychedelic journey cracked him wide open. We go there: the messy middle of building a company, the healing work that saved his marriage, and why true leadership always starts within.

We talk about:
⚡ How he built a multimillion-dollar company while still in college
⚡ Why employee-first culture is his secret weapon
⚡ The spiritual awakening that changed his life—and his marriage
⚡ The role psychedelics can play in healing trauma and addiction
⚡ Why “marriage coaching” might just be your next power move

This one’s deep, funny, and brutally honest—the kind of conversation that reminds you success means nothing if you don’t know yourself.

💡 If this episode lit a fire under you to get more intentional about how you lead, build, or pivot—come hang with me inside The B Lab. It’s where brave entrepreneurs go to get unstuck, sharpen their vision, and build something meaningful. Interested? Email me at [email protected].

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The Keri Croft ShowBy Keri Croft

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