Are you stuck trying to grow your business and don’t know where to start? Do you invest more in staff or spend more time on marketing? In this episode, Chris Cooper shows us how he grew his business from zero to $5 million in annual revenue in four short years – and in so doing, answers our questions about systemizing growth.

The trick is in learning to appreciate that going from zero to $1 million is different than going from $1 million to $3 million and then from $3 million to $5 million. You need to be mindful of what stage your business is at in order for it to grow. 

Chris succinctly breaks it down into 3 key stages for us, based on his hard-earned experience of gym owner mentorship. Learning how to systemize your operations, shore up your personal weaknesses, and hire expensive staff to survive the ‘valley of death’ are just some of the invaluable lessons Chris imparts. 

The Business is Good podcast is a must-listen for any business owner looking to systemize their operations. And the way Chris Cooper explains ‘process’ so simply makes it a joy to engage with. 

“Nail your operations. Measure the results your clients are getting. And then constantly seek to improve those results.” – Chris Cooper

In This Episode:

- Zero to $1 million: systemize and optimize your product and your niche

- $1 million–$3 million: expand your audience, systemize and optimize your marketing and your sales

- $3 million–$5 million: hire your way up, systemize your incentives and your hiring, and automate wherever you can.

- Why your business will fall back to the level where it is weakest

- The value of a cohesive Facebook advertising campaign

- Knowing which metrics are important when it comes to measuring your growth

And more!

Connect with Chris Cooper:

- www.businessisgood.com