Front and Center

Alex and Kevin coming at you from the coldest room in Greenpoint, and the only thing keeping them warm is their hot takes. The fellas discuss the Corn Kid, drinking beer through a hot dog straw, the protein infused canned hard seltzer, PSL SZN kickoff, the new 818 bottle, and more!

This week Alex and Kevin talk about the recession and the correlating trend that they consider to be a silver lining. Kevin has some sympathy for the Meta 3d team after Zuck gets cyberbullied for the lackluster graphics he shared from the metaverse. The two also discuss Ben and Jerry’s and Tony’s Chocolonely teaming working together, SNOOP LOOPS, the 7/11 coffee brand update, Starbucks pulling out of Russia, the start of PSL SZN, and more!

Kevin tells Alex about his newfound love for NASCAR before they taste test Pricklee, a cactus water brand sent to them by a listener. The fellas discuss Decoldest Crawford’s air conditioning commercial, Coca Cola Creation’s Dreamwave soda, Miller High Life’s Ice Cream Dive Bar, the Youtube Shorts Drive-thru, Collins’ Girl Scouts rebrand, and more.

Alex is in Hollywood eating deluxe salads by the pool. Linking, building and rubbing elbows with some of Los Angeles' hottest influencers, but being low-key sneaky aka not name dropping. Slight apologies for the audio quality on this bad boy, blame the Soho House wifi (how is it this bad, I thought people were supposed to work there?) Anyways, the fellas get into it this week talking about the hottest stories in branding; the resurrection of Choco Taco, Tabasco rebrand, Applebees’ Saucy Gloss, Tito’s Seltzer, Heinekicks, and more!

Things get wilder as Alex and Kevin welcome on former Partner and Creative Director at Collins, Executive Creative Director at Sweetgreen Brand Studio, and current Global Principal at Wolff Olins: Thomas Wilder! The takes get spicy after an in depth rundown of Sweetgreen menu hacks. They talk about Choco Taco, Hilton’s new commercial featuring Paris Hilton, Kate Moss x Diet Coke, General Mills x KAWS, Ecovados, the updated quarter design, and more!

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Thomas Wilder
@thomaswilder

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RIP CHOCO TACO
https://www.washingtonpost.com/food/2022/07/26/choco-tacos-klondike-discontinued/

HILTON X PARIS HILTON
https://www.youtube.com/watch?v=8hpSSmyGVUM

KATE MOSS X DIET COKE
https://thedieline.com/blog/2022/7/21/diet-coke-hires-kate-moss-as-creative-director-and-the-first-release-is-runway-ready

GENERAL MILLS X KAWS
https://thedieline.com/blog/2022/7/25/do-the-monster-mash-at-breakfast-with-general-mills-and-kaws-cereal-collab

ECOVADOS
https://thedieline.com/blog/2022/7/25/ecovado-aims-to-be-the-sustainable-alternative-to-avocados

NEW QUARTER JUST DROPPED
https://www.underconsideration.com/brandnew/archives/the_right_stuff.php#memberful_overlay

They are back! After a week hiatus because of some hot hot summertime fires, Alex and Kevin discuss this years hotdog eating contest, Minions Rise of Gru fallout, The new I voted Sticker in Ulster County NY, MSCHF Eat the Rich popsicles, Arby’s x Old Spice Meat Sweat Defense Kit, Radio Shack Twitter account, Coke x Marshmello, and more!

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Taco Bell x Cheez-Its
https://www.thrillist.com/news/nation/taco-bell-cheez-it-tostada-crunchwrap

Ulster County sticker contest
https://elections.ulstercountyny.gov/i-voted-sticker-contest/

MSCHF Eat the Rich
https://eattherichpopsicles.com/?utm_source=homepage&utm_medium=eattherichpopsicles&utm_campaign=newdrop

Arby’s x Old Spice
https://thedieline.com/blog/2022/7/5/old-spice-and-arbys-team-up-to-stop-the-meat-sweats
https://arbysshop.com/products/meat-sweat-defense-kit

Radio Shack Twitter
https://twitter.com/RadioShack

Coke x Marshmello
https://thedieline.com/blog/2022/6/30/coca-cola-drops-the-needle-on-latest-creations-flavor-collaborating-with-marshmello

Alex and Kevin are exhilarated from NYC NFT! They have totally changed their stance on NFTs. Specifically they are all in on the Bored Ape Yacht Club. SIKE YOU THOUGHT! Alex and Kevin discuss Snoop Dogg and Eminem x Snoop Dogg’s new song from the D 2 the LBC, Kanye West’s surprise BET awards speech, The Kraft Mac and Cheese redesign, the Sprite rebrand, Mary Jones cannabis drink, Daring Chicken tenders photo shoot, Mark Cuban’s new pharmacy, and more.

SNOOP DOGG X EMINEM - From The D 2 The LBC
https://www.complex.com/music/eminem-snoop-dogg-from-the-d-2-the-lbc-video?utm_medium=social&utm_source=twitter&utm_campaign=musictw

KRAFT MAC AND CHEESE
https://thedieline.com/blog/2022/6/22/jkr-redesigns-kraft-mac--cheese-and-its-all-cheesy-noodle-smiles

SPRITE REBRAND
https://thedieline.com/blog/2022/6/27/sprite-gets-a-head-turning-glow-up-just-in-time-for-summer

MARY JONES
https://www.just-drinks.com/news/jones-soda-co-launches-mary-jones-cannabis-infused-soda-range/

DARING CHICKEN
https://www.elitedaily.com/entertainment/kourtney-travis-daring-chicken-ad-photos

MARK CUBAN’S PHARMACY
https://costplusdrugs.com/

Better late than never! Alex and Kevin release the heat this week as they talk about this week’s most talked about topics. The fellas discuss Smartwater's new brand affiliate, Photoshop becoming free(ish), Twinkcoin, Functional Donuts, Whipnotic Whipped Cream, French’s Ketchup Popsicle, the Heinz Hot Dog Pact, and more!

Zendaya x Smartwater
https://twitter.com/smartwater/status/1539125967616061440?s=20&t=M3K381-7mknJeppJFz84Dg

Free Photoshop
https://thedieline.com/blog/2022/6/16/photoshop-will-soon-be-freeand-you-wont-have-to-pirate-it-this-time

Twinkcoin
https://thedieline.com/blog/2022/6/21/you-wont-get-a-lambo-hodling-twinkcoin-just-tasty-snack-cakes

Functional Donuts
https://www.hostesscakes.com/products/boost-jumbo-donettes/chocolate-mocha/

Whipped Cream reimagined
https://www.whipnotic.com/

French's Ketchup Popsicle
https://thedieline.com/blog/2022/6/22/ketchup-is-the-latest-condiment-to-get-the-frozen-dessert-treatment-with-the-frenchsicle

The Heniz Hotdog Pact
https://thedieline.com/blog/2022/6/16/heinz-and-wonder-broker-deal-make-ten-pack-bun-packs-available

Alex and Kevin are moving fast af this week! Buckle up and enjoy the ride as your two favorite podcast hosts talk about Jayson Tatum’s new Candy Brand, Olipop x Minions, Miller Lite Beercoal, Mcdonalds’ Russian franchises new identity, Jack and Coke RTD cocktail, and more!

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JAYSON TATUM’s BFY CANDY
https://thedieline.com/blog/2022/6/9/jayson-tatums-side-step-sweets-unveils-better-for-you-small-wins-gummies

MINION SODA
https://thedieline.com/blog/2022/6/8/minions-continue-world-domination-with-olipop-banana-cream-soda-collab

MILLER LITE BEERCOAL
https://thedieline.com/blog/2022/6/8/its-griller-time-with-miller-lites-new-beer-infused-charcoal

MCDONALDS RUSSIA
https://thedieline.com/blog/2022/6/10/so-heres-that-new-russian-mcdonalds-logo

JACK AND COKE RTD COCKTAIL
https://thedieline.com/blog/2022/6/13/jack-daniels-and-coca-cola-team-up-for-a-jack--coke-rtd-cocktail