FSA Podcast

FSA Podcast

By Brent KromerBusiness
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FSA Podcast episodes

  • 40. Scaling WITHOUT Ads or Posting Content..? 👀

    I had the pleasure of sitting down with Chad Durfee, the mastermind behind Revenue Pro’s.

    Instead of the usual talk on ads and organic outreach, Chad gives us a fresh perspective on scaling businesses through a method many overlook: REFERRALS.
    Here's a sneak peek into our insightful chat:
    👉 Chad's personal challenges with traditional scaling methods.
    👉The real breakdown between referrals, traffic, and organic posting.
    👉Success stories and benchmarks for client acquisition through referrals.
    👉How to set yourself up for successful referrals and avoid common pitfalls.
    👉And the all-important, referral payout tracking tools.
    Plus, for a touch of fun, we dive into a SPEED ROUND!
    Catch the full episode for a treasure trove of strategies and insights. Trust me, if you're looking for ways to acquire clients cost-effectively, this episode is a goldmine.
    Book a chat with Chad: https://booking.revpros.com/LPFwX
    To learn more about our Sustainable Growth Model™
    https://go.closers4fitness.com/website-main-page-9027

    45 min
  • 39. Scaling a High Ticket Course in a Down Market with Leah Getts

    Today, we have a very special guest with us, Leah Getts, who is a leading expert in scaling high-ticket courses online and selling them profitably. 


    Leah has helped countless business owners break through revenue plateaus to build profitable, sustainable businesses.


    We have a whole host of exciting topics to cover today:

    • We'll start by talking about Leah's initial journey, as we both come from a nursing background. We're excited to explore the transition and what sparked the change.

    • Leah mentions in her copywriting about building a "Frankenstein business" initially. We'll unpack what that means and discuss how important it is to have a cohesive business model from the start.

    • Leah will walk us through the process of building an offer from scratch and what key components are crucial for generating 50k+ per month in revenue.

    • Content is king, but what type of content is currently ruling the market? Leah will share her insights.

    • Low ticket vs high ticket? Leah will weigh in on what’s working right now and what kind of offers are having the most success.

    • We'll also discuss the three main ways to generate free traffic to your high-ticket courses and how you can implement these strategies right away.

    • Finally, we'll wrap things up by talking about the different types of offers that scale well and those that are harder to scale.


    • So, stay tuned for a value-packed episode!


      To connect with Leah Getts, you can find her on Facebook!


      50 min
    • 38. "I'm Too Busy" 😒

      Busting the "I'm Too Busy" Myth

      🎙️ Tired of the "I'm too busy" objection? In today's episode, we dig deep into why this excuse is often a mask for incongruence in your business. Learn how your own objections could be holding you back and how to overcome them for success.

      🧠 Discover the psychological pitfalls in sales like cognitive dissonance and confirmation bias that keep you and your clients stuck.

      🌟 Want a more successful, congruent business? Tune in now to change your sales game forever.

      🎧 Available wherever you get your podcasts. Subscribe and share!

      17 min
    • 37. What Happens When You Sound Salesy? 🤢

      🎧 Today's Episode: Breaking Down the "Salesy" Stereotype & What to Do About It

      Ever wonder if you sound salesy on your calls? On this episode, I’m going to identify common “Salesy” phrases and how to swap them!


      • The Cost of Being "Salesy"

        • How clients immediately lose trust in you

        • Why they become disinterested and even dishonest in their answers

          • The Root Causes

            • The missteps in strategy and education around sales

            • How being money-hungry can lead to this undesirable label

              • What "Salesy" Sounds Like

                • Phrases and tonality that trigger this stereotype

                • Examples to avoid during your conversations

                  • The Solution: Natural Flow in Conversation

                    • How to be an ACTIVE participant in the conversation

                    • Techniques to steer away from sounding robotic or forced

                    • 16 min
                    • 36. Getting Stumped on What to Say Next?

                      Sick of wondering what to say next on your sales calls?


                      Ever feel the conversation become a bit.... awkward? 😳


                      Let's fix that 🤝


                      Ever been in a conversation that felt like a ship without a rudder? No clear destination, no route to follow, just a collection of awkward exchanges and dead ends? I've seen it plenty of times.. In this episode, we'll discuss how the same "lack of direction" can absolutely destroy your sales success.


                      📋 The Sales Script Isn't Just a 'Script' 📋


                      Memorizing your sales script word-for-word is NOT what we recommend—instead, we're all about understanding the intention behind each step in the process. Why? Because a scripted approach can leave you sounding robotic, and nobody wants to buy from a robot.


                      ❓ What's the Question? What's the Intention? ❓


                      We go further than most sales training programs. We quiz our students not just on the steps of the sale, but on the key question to ask at each phase and what the intention behind it is. Why is this important? Because if you don't know what you want the prospect to say or feel at each phase, you're essentially flying blind.


                      🎤 The Dance of Sales 🎤


                      When we say "dance," we mean the dynamic interaction that occurs during a sales call. Every phrase, every question has its own importance. When you know the steps, you can lead the dance effectively. And guess what? This is backed by data—our approach has a 60-80% success rate.


                      Give it a listen and close more deals 🔥

                      13 min
                    • 35. How to Work on Vacation 🏝️

                      Key Takeaways:

                      1️⃣ Build a Team

                      2️⃣ Set Boundaries

                      3️⃣ F*** Expectations


                      Message me "SKOOL" to get access to our lead gen course to book calls [literally] same day!


                      Connect with me:

                      • FB Group: https://www.facebook.com/groups/fitnesssalesaccelerator/
                      • Website: https://go.closers4fitness.com/website-main-page
                      • Instagram: @closers4fitness
                      • Facebook: Brent Kromer
                      • LinkedIn: Brent Kromer
                        • YouTube/TikTok: Brent Kromer | The Fitness Sales Coach
                        • 18 min
                        • 34. The Story Behind the 2CC 🔥

                          Key Takeaways:

                          1️⃣ Customer Service

                          2️⃣ Dedication to Client Success

                          3️⃣ Genuine Relationships


                          Message me "SKOOL" to get access to our lead gen course to book calls [literally] same day!


                          Connect with me:

                        • FB Group: https://www.facebook.com/groups/fitnesssalesaccelerator/
                        • Website: https://go.closers4fitness.com/website-main-page
                        • Instagram: @closers4fitness
                        • Facebook: Brent Kromer
                        • LinkedIn: Brent Kromer
                        • YouTube/TikTok: Brent Kromer | The Fitness Sales Coach

                          17 min
                        • 33. You Got a YES, But Now They're Canceling 😒

                          Key Takeaways:

                          ✅ How to identify the real intentions behind a "YES."

                          💪🏼 Techniques to stress-test clients' answers for authenticity.

                          📈 Strategies to build lasting commitments, so cancellations become a thing of the past.


                          Connect with me:

                          • FB Group: https://www.facebook.com/groups/fitnesssalesaccelerator/
                          • Website: https://go.closers4fitness.com/website-main-page
                          • Instagram: @closers4fitness
                          • Facebook: Brent Kromer
                          • LinkedIn: Brent Kromer
                          • YouTube/TikTok: Brent Kromer | The Fitness Sales Coach
                          • 15 min
                          • 32. What Do Pickleball and Sales Have in Common?

                            Key Takeaways:

                            🚀 A fun story about a guy named Tom who's great at pickleball and making friends. Someone who we can all aspire to model our communication from.

                            😟 Some people are good at playing but not good at communicating. What happens to them? Listen to find out!

                            🎙️ An interesting lesson about being more than just good at something. You've got to talk and listen well too!

                            🌉 Three cool ways to talk more effectively with with clients and prospects. You can use them everywhere - at home, at work, or with friends!


                            Connect with me:

                            • FB Group: https://www.facebook.com/groups/fitnesssalesaccelerator/
                            • Website: https://go.closers4fitness.com/website-main-page
                            • Instagram: @closers4fitness
                            • Facebook: Brent Kromer
                            • LinkedIn: Brent Kromer
                            • YouTube/TikTok: Brent Kromer | The Fitness Sales Coach
                            • 14 min
                            • 31. Failing Forward: 3 Lessons From my First Business

                              Key Takeaways:

                              In this episode I share some takeaways from my colossal failure with my first attempt at becoming a business owner.

                              1. Fulfillment is #1 most important aspect of a business
                              2. Problem solving can be viewed as a drag, or as a fun challenge. If you want to stay in this for the long haul, it's best to find enjoyment in this.
                              3. Don't be afraid to try again. The thoughts and opinions of others do not define you.

                              4. Connect with me:

                                • FB Group: https://www.facebook.com/groups/fitnesssalesaccelerator/
                                • Website: https://closers4fitness.com/
                                • Instagram: @closers4fitness
                                • Facebook: Brent Kromer
                                • LinkedIn: Brent Kromer
                                • YouTube/TikTok: Brent Kromer | The Fitness Sales Coach


                                • 26 min

                                About FSA Podcast

                                From the publisher's feed

                                Welcome to the FSA Podcast!