On this episode of the Papa Bear Hikes podcast, host Martin welcomes James Oliver, lifelong hiker and founder of Atlas, a company dedicated to clean, convenient, high-protein nutrition. James shares how his journey on the trail shaped his approach to endurance, wellness, and the importance of fueling with intention. Today, through Atlas, he’s helping others push their limits and thrive with nutrition designed for adventure.

Explore Atlas flavors including Peanut Butter Chocolate Chip and other delicious varieties: atlasbars.com

Follow Atlas:
 TikTok: @atlasbars
Facebook: Atlas Bars
Instagram: @atlasbars

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Get outside, have fun and be safe!
Martin Armitage,
Host of the Papa Bear Hikes Podcast
https://www.papabearhikes.com/
https://podcasts.apple.com/us/podcast/papa-bear-hikes/id1541491746
https://www.instagram.com/papabearhikes01/