We can all agree that running a remote business has become very challenging from both a cultural and productivity perspective. If anything the past year and a half has taught us, it is that paying attention to the needs of our people is really hard. Especially when they are remote. 

So how do we progress through this challenge and continue to grow?....Take on a social mission. 

We have all heard the term “givers gain”. When your culture merges with cause, it propagates purpose. And, a shared purpose attracts value-aligned people and elevates company performance.  

Our guest today: Brian Roland, Founder & Chairman of Abenity

Brian is a social entrepreneur and Founder of Abenity, the 6x Inc. 5000 company that’s powering corporate perks for top brands like U.S. Bank and Mastercard.

Abenity recently exceeded $1 million dollars of total giving!

Brian lives in Scottsdale, Arizona with his family and enjoys roasting coffee, flying drones, and helping impact-driven entrepreneurs establish a social mission of their own. He has built a fully remote, purpose driven organization that absolutely crushes it!

Today we discuss:

Why don't we build cause into our companies from the beginning?

Why is this important to the company?

Rick’s Nuggets

How do we solve the problem? 

Here's a template that you may find useful for your social mission statement:

and that's why we [summary of your impact plan here]. 

With this commitment, we're communicating a powerful message, [your purpose statement here, why you care about your cause].

Here's our Social Mission statement at Abenity:

Perks are about people and that's why we sponsor children living in extreme poverty with the programs we deliver. 

With this commitment, we're communicating a powerful message,

that whether you're an employee at a Fortune 500 Company, or an orphan in the developing world, you are valuable, what you do matters, and you can make a difference.

Rick’s Nuggets

Key Takeaways -Value:

Guest Links:

To download the 5-Step Impact Plan, text “Impact” to (615) 802-6853

For some inspiration, check out Abenity’s Impact Report to see how they’ve funded over a million dollars of direct giving at https://prks.co/Impact

Brian Roland: LinkedIn 

Company: Abenity  Twitter  Facebook  YouTube

This show is proudly sponsored by Criteria Crop