When it comes to generating demand for your product or service, there are a lot of things that you need to get right. Unfortunately, many companies struggle with this challenge and they often fail. 

Because of that, we decided to call Jonathan R Bland, Co-Founder of Omni Lab, to join us on the show. Jonathan is an expert on-demand generation and he is going to share with us what companies are doing wrong and what they should do instead.

Here's an overview of what we talked about:

0:00 - Intro

3:52 - How Demand Generation looks today

7:49 - Creating products for existing vs non-existing demand

13:33 - Why intent matters and why do we need to build it

18:04 - Bridging the trust gap: sales and marketing working together

23:31 - Measuring success is one of the most important things to get right from the beginning

26:57 - Why you shouldn't take anyone's advice directly

30:14 - Why do people choose not to disagree as much

33:58 - Create trust through ads and stories

39:40 - Optimizing your budget and targeting the right people

42:24 - Interesting things about Reddit ads

46:52 - What companies get wrong about Demand Generation

48:49 - The importance and involvement of customer success

52:48 - A message for Funky Marketing audience

54:52 - Outro

Open your notebooks, Jonathan is about to spill the beans!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zx...

Apple: https://podcasts.apple.com/us/podcast...

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

#funkymarketing #demandgeneration #leadgeneration #b2bmarketing #demandgen #b2bmarketingstrategies #b2b #business #marketing #marketingtips

We all want to be the best at what we do. But too often, our big ambitions are getting in the way of success. This is especially true for marketers who have their heads so far down in the details that they can't see what's around them. There's nothing wrong with being detailed oriented but only when basics are covered.

The problem is that many people and many companies skim through the basics and dive into complex tactics, strategies, and ideas. And it's killing their B2B marketing success.

In this episode of the Funky Marketing podcast, I had the pleasure to sit with Jason Vana, the Founder of SHFT marketing, and talk about the importance of simplicity in everything we do, including marketing.

Here's an overview of what we talked about:

0:00 - Intro

2:02 - Balancing the time for yourself and for your own business

4:17 - Why do we need to keep things simple in everything we do

12:22 - Here why you should ask your customers why do they want to work with you

23:56 - Do the best customers come through referrals or not?

27:04 - Why branding strategy should always come first

32:16 - How to come up with the right messaging for your business

40:55 - Keep the strategy simple and your customers will trust you more

47:48 - The most important question you should ask yourself when identifying ideal customers

50:58 - One thing that causes distrust between a business and its customers

56:17 - Setting yourself up for success 

57:57 - If you don’t know your ideal customer, nothing will work

01:07:28 - The majority of people that will reach out to you may never engage with your content

01:12:59 - Outro

It was a great conversation, and I'm sure you'll enjoy it.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

#b2bmarketing #branding #b2bmarketingstrategies #b2b #b2bmarketingstrategy #marketingb2b #b2bmarketingexamples #b2bdigitalmarketing #b2bmarketingservices #b2bmarketingtraining #b2bonlinemarketing #marketingtips #b2bleadgeneration #personalbranding

Maeva, our good friend, came by to the show! Maeva Cifuentes builds and executes world-class strategies that focus intently on delivering on search intent and empathizing with the reader. 

Her approach to content is holistic. With her team, she creates a diverse portfolio of thought leadership, bottom-of-the-funnel, and keyword-driven content to make sure their clients have a healthy content library. 

She focuses on innovative B2B tech, particularly in the hotel and short-term rental industry because they know that industry, and they know the audience, trends, and issues that are important to business owners and operators in those sectors. Plus, they believe it's a fascinating sector supported by small businesses.

Here's what we talked about:

0:00 - Intro

3:06 - How did you start the agency with content writing and SEO

8:29 - Reasons behind the content, articles, and blog posts

16:54 - How to choose the right content agency

23:24 - How does the content writing process look like

27:56 - How to create the content clusters

32:30 - How to set up the content operations? 

40:34 - How can B2B companies improve their content

44:50 - What is a content upgrade? 

48:05 - What can we do to create demand (instead of capturing it)

50:37 - Outro

Make sure you follow Maeva and her team using the links below:

https://www.linkedin.com/in/maevaeverywhere/

https://flyingcatmarketing.com/

Don't forget to subscribe to get notified when we drop the new episode. 

Maya is joining me today to talk about lots of stuff! She helps ambitious marketing executives accelerate their career growth. She's a VP of Marketing, Ex-Google, and Microsoft, a best-selling author, and a startup adviser.

Here's what we talked about:

0:00 - Intro

3:32 - How much did having a best-selling book help you in your career?

7:16 - How to design a customers journey from “what is this” to “I want this”

10:31 - Talking to your customers helps you help them better

16:35 - Should marketeers be on the sales calls?

22.18 - To create valuable content you need to hire an expert, not just a copywriter

28:47 - When is the right time for a startup to create a marketing team?

31:14 - Should the VPs and CMOs create the strategy or should they wait for the team

35:29 - How is marketing contributing to the revenue results?

41:41 - Aligning marketing and sales goals are necessary for success 

44:15 - How to lead teams today?

47:05 - How much should we share the burden with the team

54.27 - Your employees are superstars and rockstars, give them the freedom to grow 

1:03:09 - Outro

Find more info and reach out to Maya using these links:

https://www.linkedin.com/in/mayagrossman/

https://www.mayagrossman.com/

And make sure you subscribe to this show to be notified when we drop a fresh new episode!

Sara, an Anti-buzzword Marketing strategist is joined us on the show today to explain to us the way we can create marketing that moves the middle and craft data with dreams.

Like all of us, she's tired of all the overused marketing buzzwords, acronyms that keep spreading like wildfire, and marketers who justify poor marketing results by saying: *The goal was brand awareness*.

Great marketing drives sales and tangible results. Period. 

With this vision in mind, she's currently driving B2B content strategy and demand generation at Adnovum, a Swiss software development company based in Zurich, and, in her free time, creates as much content as she can and share unpopular opinions. 

She likes to say that she's 50% creative chaos and 50% Swiss-knife precision. 1000% go-getter. 🚀

Here's what we talked about:

0:00 Intro

8:17 What is Anti-buzz Marketing

10:55 Don’t be afraid to be different on LinkedIn, it can help you to get noticed

16:12 How can we craft data with dreams?

23:26 Types of B2B ads that don't feel like ads

30:44 Data visualization and storytelling create trusty ads

34:44 Strategy vs. execution

41:54 the importance of testing and optimizing content when creating it

46:35 A message for the Funky Marketing Show audience

49:52 Talk about social media

54:13 Outro

Reach out to Sara on LinkedIn using the link below: https://www.linkedin.com/in/saralattanzio/  

And make sure you're following Funky Marketing Show on your favorite audio platform:  https://www.funkymarketing.net/funky-marketing-show/

Our guest was Gore Veleski, award-winning graphic and branding design legend. He's also the guy who created the Funky Marketing logo. 

He likes to call himself a stay-at-home dad and a part-time brand designer, but he's much more than that.

Here's what we covered:

00:00 Intro

02:12 If you want to make it, always challenge yourself

09:54 Music as inspiration for creativity

17:53 How to gather information from clients to make a perfect logo

23:46 How can B2B companies differentiate themselves

30:19 Different mindset as a challenge for creating something great

35:26 Is design change necessary for further differentiation

46:28 A simple design as a product of the fast consuming era

50:00 Educating your clients 

55:59 A message for the Funky Marketing Show audience

58:10 Outro

Find out more about Goce using these links:

https://www.linkedin.com/in/goceveleski/

https://www.instagram.com/gotzeh/

https://dribbble.com/GVeleski

https://www.behance.net/GoceVeleski

https://www.youtube.com/user/gocemk

And make sure you subscribe to this channel for the upcoming episodes!

Our guest today was Mark Evans. Mark is a Fractional CMO and strategic marketing advisor (B2B SaaS) specializing in demand gen, positioning, messaging, and content-driven marketing, a podcaster, and ex-journalist.

As a fractional CMO, strategic advisor, and coach/mentor, he works with clients to build a marketing "engine that generates consistent leads.

His expertise includes:

✶ Strategic positioning to tell the world what you do, who you serve, and how you're unique.

✶ Strategic plans to focus on marketing that makes sense.

✶ Overseeing tactical execution and creating systems to efficiently run the machine.

We talked about a bunch of stuff, and here they are:

00.00 Intro

05.16 How has Covid-19 changed the B2B landscape

09.56 Marketing has a key role in content distribution

18.20 Reasons for starting the Marketing Spark podcast

24.05 What are the first things to do when clients approach you

29.28 Get to know your customers (importance of customer insights)

35.20 Marketing needs to be a part of the decision-making process

37.06 How to align marketing and sales goals

43.35 How to choose the marketing consultant that fits your needs

48.39 How to reach out and connect with people on LinkedIn

56.51 A message for the Funky Marketing Show audience

1.00.29 Outro

Connect with Mark and find more information about what he does using the links below:

https://www.linkedin.com/in/markev/

https://www.marketingspark.co/

https://www.marketingspark.co/podcasts/

Brett McGrath joined Nemanja to talk about Modern Day Marketer.

Brett is VP of Marketing @ The Juice, host of Modern Day Marketer and a host of Stacking Slabs Podcast for Sports Card Collectors and Investors.

He has spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. Brett wakes up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation.

As you can see, he's highly focused on building out go-to-market strategies that elevate the organization's brand and develop a sales pipeline, and also results-driven. He believes it's all about bringing in the right people.

As well as we do!

They talked about the meaning of Modern day Marketer, Transparency, Ways of creating great content, Better ways to do content distribution, and the way communities are influencing the way we think about companies.

You can connect with Brett using the links below:

https://www.linkedin.com/in/brettmcgrath/

https://twitter.com/IndyMcGrath

https://www.thejuicehq.com/

https://www.stackingslabs.com/

https://open.spotify.com/show/7vdvpWnoUQx1g8pvT2d2kb?si=18c9c20c564d46aa

Our dear friend Juliana Jackson dropped by on a show! She's a senior marketer with a strong blend of product and technical marketing experience, both in B2B SaaS and eCommerce, and currently Customer Marketing & Community at CXL.com

In the last 12 years, she has:

- Successfully taken to market 6 SaaS products;

- Provided long-term consulting in growth & product marketing for 10+ tech startups;

- Consulted 50+ direct-to-consumer brands on improving and implementing Customer Satisfaction and Customer Lifetime Value strategies.

- Managed and trained 4 customer support teams, 5 sales teams, and 2 marketing teams.

She's huge on education, internet experience, lifecycle marketing, technical marketing, marketing ops, community, and she goes out of her way to spread skills and understanding - and keep her outlook contemporary and candid.

+ she likes a good laugh - we laughed a lot! She actually advises not following or connecting with her if you don't have a sense of humor.

But if you do, check her out on LinkedIn and Twitter.

https://www.linkedin.com/in/theclvlady/

https://twitter.com/theclvlady

In this episode, Funky Marketing guest was Daniel Cmejla, Director, Partnerships, Community, Social Media at Chili Piper. 

Daniel is a highly interesting character. Community Expert, Marketing Leader, Founder, Political Operative.

As a first person to handle the community, he Increased Chili Piper's organic impressions by 27,000% (700k organic impressions per month) over the 18 months. We got into details on how they've been able to do that. 

He's a Former General Manager at Modern Sales Pros, where he brought membership from 1,000-14,000.

He's a Founder at #LeadersVote and Election Day Off, where he netted over 5,000 votes for Dems in GA, WI, FL, PA.

He builds communities, drives brand engagement, and helps apply tech to support progressive causes.

Some of the topics we covered:

What types of social media content work best?

Reward your marketers and build a happy community 

Best use of the LinkedIn algorithm

How much inspiration comes outside of business?

The importance of analyzing the performance of the past post

Bringing B2C to B2B through social media channels

You can reach out to Daniel using the links below:

https://www.linkedin.com/in/danielcmejla/

https://twitter.com/HowToMakeChange

https://www.chilipiper.com/

And you can find out more about Nemanja and Funky Marketing using the links below:

https://www.linkedin.com/in/zivkovicnemanja/

https://www.funkymarketing.net/