Jim Loar is the President & CEO of Cool Planet, a company founded to provide innovative agricultural technologies that increase crop production at a low cost while reducing greenhouse gas throughout the atmosphere. The company’s current research focus is on their Cool Terra Engineered Biocarbon technology, a type of soil enhancer that improves soil health, reduces water consumption, and supports optimal fertilizer performance. Prior to joining Cool Planet in 2015, Jim was the VP of Operations at Wilbur-Ellis Company, the fourth largest agricultural retailer in the USA.

 

Today, Jim shares their company’s latest findings on Cool Terra and how it can help optimize crop output. He describes the science behind Cool Terra, the many benefits it imparts to both soil and farmer, and how it can help fight global warming. He also explains some of its most outstanding research findings, particularly when it comes to soil microbe health.

 

“We're providing the habitat for the soil biology to colonize and grow and prosper.” - Jim Loar

  This Week on The Future of Agriculture Podcast: 

• What is engineered biocarbon technology all about?
• What is BioChar and how can it be used in agriculture?
• The primary benefit of a treated BioChar material.
• The main findings of their lab tests on Cool Terra.
• How their product can help ease environmental use of pesticides.
• Why Cool Terra can help farmers have higher income.
• Cool Terra and its effects on the air we breathe.
• Is it economically feasible to move carbon around?
• Does the product need more nitrogen?
• Are other similar products standardized?

Jim Loar’s Words of Wisdom:

• When it comes to soil microbes, what we all hope for is we can put the good guys in a better position to outcompete the bad guys.
• Different farmers have different beliefs and different ways of thinking about their soil.

Connect with Jim Loar:

• Cool Planet
• Cool Terra

Check Out Our Sponsor for the “Sustainability at Scale” Series

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Marrone is very proud to support The Future Of Agriculture blog series on sustainability in agriculture with Tim Hammerich.

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