Guest Ronan Perceval began his journey in the beaty industry as a receptionist at a busy salon in Dublin, Ireland. While he loved the salon culture and people, he found that constant "admin-y conversations" -- like explaining the parking situation or cancellation policy -- were sapping taking time away from more meaningful client interactions. Now founder & CEO of Phorest Salon Software, Ronan designs AI tools that handle the admin, so service providers can focus on what we do best -- making our guests look and feel great. 

Phorest AI handles admin like booking, consultation forms and self check-in, but now there's so much more. Stylists can use mobile apps to track their tickets, tips and progress toward earling goals, with gamification features. Phorest even integrates with Instagram to help you micro-target ads to the perfect clients in your area. And once you have a returning client, Phorest will track their services and retail purchasing patterns so you can be ready with the next recommendation. 

Listen for the human side of the story. 

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SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

SUMM IT UP is produced and edited by Andrea Muraskin. The executive producer is Tim Fisk.