"The sky is not the limit, demand is the limit for what we can do in self storage." This is just one of the nuggest from our end of the year review.

What was your toughest challenge this year? What are the weaknesses you identified in your business? What worked? What didn't? What trends are you expecting in 2025 for self storage? We look back on 2024 and peak ahead at 2025 with our special owner, operator, and broker guests who join Tommy and Melissa on our final webinar episode of the year.

This is a re-broadcast of the 12/19 webinar.

Guests: Matthew Roberts (Southern Storage), Alexis Ducharme (Stop-N-Go Storage Management), and Jane Sauls (Sauls Storage Group)

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

You're paying hundreds, if not thousands, of dollars to get website visitors, walk-in traffic, and phone calls to rent self storage units. But what if you're not there to answer the phone? Too many voicemails and missed calls turn into missed opportunities if you aren't connecting with customers in the moment. But is a call center the right solution? Sherry Miller from XPS Solutions joins us as we talk tackle these questions and more:

• Are call centers essential for running a self storage business?
• What services should a good call center provide?
• Do domestic vs international agents make a difference?
• What are red flags to keep in mind when choosing a provider?

Plus, we have several great recommendations and another Christmas bonus track at the end.

Guest: Sherry Miller, XPS Solutions

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Cameras and gates and wasp spray, oh my! Yes, these are all great ways to keep the trash off your property and to give your security a boost. Security is top of mind for most self storage tenants. It consistently ranks in the top 3 for what is most important to our customers. What security do you need for your facility? Do you really need a gate? What about cameras and lighting? From locks to access hours, good managers to AI, cameras to wasp spray, we cover a ton as we break down what it takes to keep the trashy people off your self storage property.

Plus, some bonus content towards the end as we approach the end of the year.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Happy Thanksgiving! As 2024 begins to wrap, we reflect on what makes us most thankful in the self storage industry. From trade shows to business opportunities to our crazy travel schedule, there's a lot to think back on. Yes, we give several specific shout-outs to vendors and individuals who have impacted us, plus some bonus content about our favorite Thanksgiving foods.

We hope you have a wonderful Thanksgiving and this episode brings you some smiles and helps set the table for the holiday season ahead.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Melissa Stiles from Storage Asset Management brings her expertise managing marketing for over 600 self storage locations to the group as we dive into digital marketing. What tactics work for lease up, large stores, small stores, or stable properties? When is it time to change things up? What should your budget look like? We explore social media, Google Ads, Analytics, Business Profiles, and competing with other operators in your market. Plus, we reveal the most underutilized marketing tactic in self storage.

This is a re-broadcast of the 11/21 webinar.

Guest: Melissa Stiles, Storage Asset Management 

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

What's obvious to you might not be so obvious to others. We swim in the self-storage world, so things like month-to-month leases, drive-up access, online rentals, and pest control might not seem like amazing amenities to highlight. However, the average customer doesn't know the standard self-storage package. Handicap access or the fact that they are the only ones with a key to their unit might be the selling point that brings you the rental over your competitor. Your competitor has those things too, but if you're the only one advertising that you don't require a security deposit, maybe customers will start think that you have the edge over your competition.

Today we take a deep dive into all things obvious, plus share some holiday themed recommendations.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Welcome to Episode 3 of Legal Chat. This virtual "Power Hour" covers a variety of topics and questions sent in from self storage owners and operators around the country. Today it's all about disasters. With the recent hurricanes hitting the southeast, it's important to understand the legal challenges. Here are a few of the topics covered:

• Tenant Communication During and After Disaster
• Allowing Access After a Disaster
• Handling Tenants' Property During Clean-Up
• What if you don't have flood coverage?
• Remedies for Tenants Who Won't Vacate
• Ability to Create a Contract Without a Signature
• Using Units for Non-Storage Needs

You can watch this episode over on the YouTube channel- Watch Episode 3 on YouTube

Make sure to subscribe to watch future episodes.

Hosts: Carlos Kaslow & Scott Zucker with the Self Storage Legal Network

Brought to you by Lighthouse Storage Solutions

Your Google Business Profile accounts for almost 50% of the ranking factors that impact when you'll show up in Google's search results. This free tool is constantly updated and is often the first intro customers have to your business. This profile is a free tool available to every self storage business owner. Are you making the most of every feature? Every box you check on this profile sends positive signals to the most powerful search engine on the planet.

Today, we cover some of the newer features you should look into. Parking, online hours, videos, and social profiles are just a few of the updates we touch on. Plus, we highlight a few things to avoid when making your updates.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Are you tired of hearing "Well, I'm not an attorney, but..."? Worry no more- we have one of the best self storage attorneys in the country joining the webinar today. Scott Zucker has decades of experience in the industry. Today, he updates us on the top changes in 2024, laws from other industries that are impacting self storage, and what's coming in 2025. From pricing strategies, to evictions, to non-monetary defaults, we cover a wide range of legal best practices. Plus, several questions for our amazing audience.

This is a re-broadcast of the 10/17 webinar.

Guest: Scott Zucker, Self Storage Legal Network 

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

In the aftermath of Hurricane Helene, many self storage owners across the southeast experienced one of the D's that drive rentals in our industry- Disaster. Whether it's a hurricane, tornado, fire, burglary, or some other form, disaster hits us all. Are you prepared? The best plan is one that's in place before disaster strikes, but even in the midst of a tragic event like Hurricane Helene there are positive things you can do both for your business and community.

How can you be prepared? What should that plan look like? What are some wise (and some unwise) decisions to consider when the power is out, internet is down, flooding is coming, and tenants need their goods? We cover all of this as we look ahead to whatever disaster may be coming next.

Resources:

• SSA Emergency Preparedness Manual
• Force of Nature MSM Article

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions