Today’s guest is Dr. Gad Saad, Professor of Marketing at Concordia University in Montreal and an evolutionary behavioral scientist.  

Dr. Saad is the author of the books The Evolutionary Bases of Consumption, Evolutionary Psychology in the Business Sciences, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature, and his latest, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense. 

He is known for pioneering the use of evolutionary psychology in understanding marketing and consumer behavior.  Dr. Saad hosts regular discussions on his YouTube channel, The Saad Truth, and his podcast, The Saad Truth on how idea pathogens are destroying logic, science, reason, and common sense.  You can learn more about Dr. Gad Saad at gadsaad.com    

Follow him on Twitter @GadSaad , on Instagram @doctorgadsaad , and on Facebook @Gad Saad 

Sponsors: 

Navy Federal Credit Union: Today’s episode is presented by Navy Federal Credit Union. Learn more about them at http://navyfederal.org/

Black Rifle Coffee Company: Today’s episode is also brought to you by Black Rifle. Purchase at http://www.blackriflecoffee.com/dangerclose and use code: dangerclose20 at checkout for 20% off your purchase and your first coffee club order!

SIG: This episode is sponsored by SIG Sauer. You can learn more about SIG here: http://bit.ly/SIG-JackCarr

Featured Gear 

Icarus Precision Module  

Gatorz Wraptor Sunglasses 

10th Mountain Whiskey 

The Firearms Training Notebook: 1% Better Everyday by Rick Hogg and Mark Kelley 

Make Ready with War HOGG Tactical: Concealed Carry DVD