Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness.

In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions.

Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience.

OUTLINE

00:00 Introduction

02:12 Moonwalk Overview

02:56 Consumer Crypto Apps

21:44 Moonwalk's GTM Strategy

23:32 Moonwalk's Roadmap

27:17 Daily Exercise

32:16 Closing Thoughts

This episode is brought to you by our sponsor Polkadot

Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network

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