Bísness School

Gary Acosta: Building a SXSW for Latinos with L'ATTITUDE


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What do music mogul Emilio Estefan, filmmaker Robert Rodriguez and Oscar Muñoz, the first Latino CEO of United Airlines, have in common? They’ve all done business with Gary Acosta, a man who Hispanic Business Magazine has named as one of 100 most influential Hispanics in the United States. Gary Acosta has been on a 20-plus year mission to increase Hispanic homeownership. In 2001, he co-founded the National Association of Hispanic Real Estate Professionals or NAHREP. Today, NAHREP is one of the largest Hispanic business organizations in the country with more than 40,000 members and 100 local chapters. Since co-founding NAHREP, the businessman has launched the Hispanic Wealth Project, which aims to boost the economic status of Latinos, and L’ATTITUDE, his most ambitious project to date, which aims to be SXSW for Latinos. In our last season one episode of Bísness School, Gary tells us what he learned from playing D3 college basketball under Gregg Poppovich, the many ways the financial crisis of 2008 crushed his organization overnight and then supercharged it, and why he and his co-founder call Latinos the “new mainstream economy.”

We'll be back with new episodes this fall. Go back to our feed and listen to previous episodes in the meantime, and above all, enjoy your summer break from Bísness School!

Follow NAHREP at https://www.instagram.com/nahrep/.

Follow L'ATTITUDE at https://www.instagram.com/lattitudeevent

Follow Fernando Hurtado at https://www.instagram.com/byfernandoh

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