Get Out of the Building: How to Gathering Customer Discovery Data with Vanessa Ceia

 

In this episode, we explore the critical shift needed for corporate explorers to succeed—moving from an inside-out to an outside-in mindset. Highlighting Corporate Explorer Field Book chapters, we discuss how customer discovery interviews can overcome inherent corporate biases. Sponsored by Wazoku, our guest Vanessa Ceia, an innovation expert, explains the importance of different interview stages—ideation, incubation, and scaling—and how qualitative research like focus groups and interviews are essential throughout the innovation process. Gain insights into preparing, conducting, and analysing interviews to gather customer-driven data and foster effective, sustainable innovation ecosystems.

 

00:00 Overcoming Corporate Mindset Obstacles

01:01 Introducing the Corporate Explorer Series Sponsor

01:37 Meet the Expert: Vanessa Ceia

02:05 Deep Dive into Customer-Driven Innovation

03:22 Exploring the Innovation Funnel: Ideation to Scaling

11:40 Incorporating Stakeholder Feedback for Success

14:35 Mastering the Interview Process for Innovation

19:53 Concluding Thoughts and Sponsor Acknowledgment

 

Aidan McCullen, Vanessa Ceia, customer discovery, corporate explorer, bias, assumptions, customer interviews, innovation, sustainability, value growth, qualitative research, innovation maturity, ideation, incubation, scaling, problem validation, MVP, customer segmentation