<p>Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.</p>

Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.

Gazing into My Crystal Ball: Using the PESO Method in an AI World

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Share Gazing into My Crystal Ball: Using the PESO Method in an AI World

Sign up to save your podcasts

Gazing into My Crystal Ball: Using the PESO Method in an AI World

Gazing into My Crystal Ball: Using the PESO Method in an AI World

More shows like The Spin Sucks Podcast with Gini Dietrich

Marketplace

How I Built This with Guy Raz

Being Well with Forrest Hanson and Dr. Rick Hanson

Up First from NPR

The Indicator from Planet Money

The Peter Attia Drive

Agency Leadership Podcast

The PR Breakdown with Molly McPherson

Throughline

On Purpose with Jay Shetty

IMO with Michelle Obama and Craig Robinson

Huberman Lab

The Artificial Intelligence Show

The Mel Robbins Podcast

Wild Card with Rachel Martin