Resh Sidhu of Snap discusses how Snapchat's AR and AI innovations are reshaping social media and brand connections.

In this episode, we're joined by Resh Sidhu, Global Director of Arcadia at Snap. Resh takes us through Snapchat's journey in AR technology, from dog-ear filters to groundbreaking projects like NYX's Beauty Bestie. She discusses how Snapchat is leveraging AI to democratize content creation and explains why the platform continues to resonate with both Gen Z and Millennials.

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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