Maya Draisin, Chief Brand Officer at TIME, highlights how the 102-year-old brand evolves with new technologies while maintaining its core values of trust and integrity.

TIME's Chief Brand Officer, Maya Draisin, outlines how the iconic brand is adapting to transformative technologies such as generative AI, blockchain and NFTs. She highlights TIME’s dedication to blending innovation with its enduring values of trust and clarity. Draisin also addresses the evolving media landscape, shifting consumer behaviors and the critical importance of maintaining journalistic integrity.

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• Maya's Twitter

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

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