In this episode, Sota Watanabe dives into how Sony's foray into Web3 with Sonieum, tackling issues like royalty payouts while aiming to make Web3 more user-friendly.

Sota Watanabe, Director of Sony's blockchain initiative and CEO of Startale, joins the show to discuss Sonieum, Sony's new blockchain project. He shares insights on how blockchain technology could revolutionize the entertainment industry by empowering creators and solving issues like royalty distribution. Watanabe also discusses the challenges of achieving mainstream adoption of Web3 technologies and why Asia is at the forefront of blockchain innovation.

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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