StrictlyVC Download

General Catalyst's plan to eat the $16 trillion services market


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This week on StrictlyVC Download, TechCrunch EIC Connie Loizos and StrictlyVC's Alex Gove sit down with Marc Bhargava, partner at General Catalyst, to explore his ambitious $1.5 billion Creation Fund strategy that's targeting the $16 trillion global services economy through AI-powered rollups. They dive into how Bhargava's team proves AI automation works and why outcome-based pricing models are disrupting everything from legal services with Eudia to call centers with Crescendo. Plus, they discuss the mechanics of incubating AI-native companies with proven second-time founders, why relationship-driven and regulated businesses make the best targets, and Bhargava's theory that 95% of corporate AI pilots fail because applying AI technology effectively requires deep expertise that consulting firms simply can't provide.


Chapters:

00:00 - Introduction and Marc's background
02:00 - From crypto to Coinbase Prime acquisition
05:00 - General Catalyst's Creation Fund strategy explained
10:00 - Fund administration vs. Carta comparison
15:00 - Titan MSP deep dive and $74M investment
20:00 - Udia's approach to disrupting legal services
25:00 - Why 95% of AI pilots fail and market opportunities
29:35 - Closing thoughts and General Catalyst's future initiatives


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StrictlyVC DownloadBy Connie Loizos & Alex Gove

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