Digital marketing is often derided as a poor way to generate quality leads. This generalization is even more pronounced when it comes to Facebook ads. Performance marketer and Facebook ad expert, Luke Shankula empathically disagrees. Whereas people see the lack of quality leads as a fault in the platform itself, Luke sees it as the result of a poorly harnessing its full potential. Marrying his background in the mortgage and loan business with his passion for marketing, Luke helps mortgage brokers and loan officers acquire more clients through his system of Facebook ads and automatic follow-up. Listen in as he joins Jen Du Plessis to explain why people misunderstand digital marketing and why it is truly the marketing tool that will set you up for an uncertain future.

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