They’re the first generation to be fully born in the 21st Century.

The oldest of them began being born in 2010, the same year Instagram and the iPad launched.

Yes, we’re talking about Generation Alpha – the cohort born between 2010 and 2024.

While the youngest of them are yet to be born, the oldest of them are about to become teenagers.

In today's episode, our host, Ashley Fell, sits down with the demographer and futurist who gave this generation their name, Mark McCrindle, to discuss some significant implications of Generation Alpha's entrance into their teen years.