Every generation has different characteristics.

They have different motivators, preferences, and ways of engaging with companies.

Learning about these is vital for organisations to remain relevant for the future.

This is especially the case for not-for-profits and charities, who rely on donors and supporters to continue to do great work in our communities.

Our latest report about the not-for-profit sector is all about this and understanding donors. It looks to the future by analysing each generation and revealing insights about what motivates them to engage.

In today's episode, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to discuss the insights from this report and its implications for leaders and decision-makers in the philanthropic space.