Welcome to the latest episode in our series Start. Today is Start Your Own Approach and to explore that topic, both in style and substance, we have Georgia Dant founder of Marfa Stance.

Marfa Stance is a clothing brand with a distinctive aesthetic that creates timeless designs providing not just life long quality but versatility too. They invite their customers into the design process by offering variety, layering and potential. Frankly, it's worth ushering in winter to be able to envelope yourself in a Marfa Stance. It seems to me that it is a brand determined to tread it's own path, in its own way and wearing its own bespoke jacket of course!
As ever, I want to go right back to the start with Georgia and hear about her early years, the beginnings of her career in fashion, the influence of Donald Judd and Dan Flavin amongst others, I hear all about the vision, principles and purpose of the brand, the 'pinch me' moments when it all comes together and the challenges and obstacles that can threaten that. Whether you are starting out or world weary, my hope is that something will capture your imagination to spur you on to start or recommit to your own approach.

Marfa Stance: https://www.marfastance.com

Producer: Charles Tomlinson