Is fitness franchising worth it? Can you ACTUALLY make money? What’s the REAL secret to weight loss? In this exclusive IFA special, I sit down with Luke Carlson, CEO & Founder of Discover Strength, to break down:

✅ The TRUTH about weight loss vs. fitness (most trainers won’t tell you this!)
✅ Why strength training is dominating the fitness industry 🚀
✅ How he scaled Discover Strength into a million-dollar franchise
✅ The REAL reason most fitness businesses fail
✅ How much it actually costs to open a Discover Strength franchise 💰
✅ And much more!

If you’re an aspiring entrepreneur, investor, or fitness enthusiast, this episode is packed with game-changing insights!

Jump to What Matters Most:

00:00 - IFA Special – Eye On Franchising with Lance Graulich
01:12 - Meet Luke Carlson: CEO & Founder of Discover Strength
03:45 - Why He Franchised AFTER 15 Years (Most Don’t Do This!)
07:30 - The “Dirty Little Secret” About Weight Loss & Exercise
11:15 - What Makes Discover Strength DIFFERENT from Other Fitness Franchises?
14:50 - Why Strength Training is the Future of Fitness 🚀
18:25 - Top 3 Reasons to Invest in Discover Strength
22:10 - Who is the PERFECT Discover Strength Franchisee?
25:40 - Single-Unit vs. Multi-Unit: What’s the Best Approach?
29:15 - How Discover Strength Supports Franchisees (Most Brands Don’t Do This!)
33:20 - The Marketing Secret to Attracting Customers FAST!
37:50 - How Most Fitness Franchises FAIL Due to Lack of Strategy!
42:05 - How Much Does a Discover Strength Franchise COST? 💰
45:30 - How Much Can You REALISTICALLY Make? (Breaking Down the Numbers)
50:15 - The #1 Reason You Should Invest in a Purpose-Driven Business
53:40 - Final Thoughts: Luke’s Best Advice for Aspiring Entrepreneurs