#007 - Dude, this episode you can't miss! We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the product catalog.

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