It’s easy to get distracted by “shiny objects” along your entrepreneurial journey and veer off course. John F. Kettley is a master at helping entrepreneurs get back on track so they can achieve what they set out to. In this week’s episode, John explains why having a purpose, being comfortable in your own skin, and taking a “helicopter view” are the keys to extraordinary success!

About John F. Kettley:

John Kettley's expertise lies in guiding business owners facing critical decisions at a junction, providing clarity for their path forward. With a career centered around building businesses to sell, he is the founder of the Sales Masters Guild, driven by a mission to inspire, educate, and support entrepreneurs in their business growth journey. John's profound interest in human psychology and understanding "what makes people tick" adds depth to his approach.

In his book, "How to Build a Business that Creates WEALTH," John extends his expertise to empower entrepreneurs with seven crucial components that underpin a thriving business. This indispensable read equips business owners to generate sales, attain financial prosperity, and achieve an exceptional work-life balance, making it invaluable for anyone starting a new venture or seeking transformation for an underperforming business.

For a comprehensive book review, check out this page.

Episode highlights:

• The corporate environment and the entrepreneurial environment are very different. If you’ve spent a long time working in corporate settings, it’s important to understand that you will need to shift your mindset and do a lot of unlearning and relearning if you are going to be a successful entrepreneur. (8:49)
• If you’re running a business and you constantly have a lot of stuff to do but your business isn’t growing, it would be beneficial to bring in a third party to help give you a “helicopter perspective” (i.e. looking at your business with a broader lens) so that you can get back on course. (11:02)
• Sales, service delivery, and financial engineering are the three areas that you need to master as an entrepreneur, and your focus should be equal across all three. If you try to overtrade as you scale, you are likely to fall flat. (15:20)
• There is huge value in looking backward in order to move forward. Look at your original business plan and rework it, taking into consideration what you know now that you didn’t know then. (22:08)
• If you aren’t passionate about the purpose of your business, you are more likely to veer off-course. It’s vital that you ensure that your company culture and mission resonate with you and your team. (24:13)
• Being comfortable in your own skin is one of the keys to extraordinary success. When you know what you want, and are not influenced by external factors, you will go far because the internal drive is a very powerful force! (27:43)

 

John’s best advice for entrepreneurs:

“The mission statement needs to resonate with the business owner, and everyone who is in the business.” (29:00)  It’s important that you feel a strong affinity with the purpose of your company because that is what will keep you and your team on track!

 

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