The ability (or lack of it) to quickly build good relationships with our business contacts, including our online contacts, can make or break the profitability of a company. Is an easy rapport something that comes naturally to some lucky people or is it a skill we can learn? According to Lindsay Adams, Relationship Marketing Specialist, it is a learnable skill that will have dramatic impact on your enjoyment of work and your bottom line. He teaches his 5 Step Relationship Model to audiences around the world. Whether you’re a naturally outgoing person or a quiet introvert, you’ll get value from Lindsay’s wisdom. For example, I applied just one idea with my LinkedIn connection requests and it immediately changed a routine, bland and low-value connection process to far more meaningful conversations.

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