If there is one thing that Jon Spoelstra didn’t do to earn the distinction of being top sports marketer, it is to stay inside a neat little box. Jon is best known for coming up with outrageous marketing ideas that, in more than the few cases that he got away with them, drove a ton of recognition and revenue for the teams he worked with. Widely recognized as one of the best sports marketers in the world, Jon is a former NBA executive for the Buffalo Braves, Portland Trail Blazers, Denver Nuggets and New Jersey Nets; a co-founder of SRO Partners and presently the President of Mandalay Sports Entertainment. In this conversation with Jesse Cole, he shares some of his most outrageous stories that teach us to keep coming up with something new, keep differentiating, have an idea champion and get your ideas approved. Stick out until the end where Jon puts Jesse on the spot with an outrageous question!

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