The term thought leadership has gotten tossed around a lot the last few years. But what exactly does thought leadership mean? Does it simply imply that you write a blog or that you spoke at a local Chamber of Commerce event? Or is thought leadership something more than that? How did you become a thought leader anyway? On this episode of the podcast, I invited Bill Sherman, COO and thought leadership practice lead at Thought Leadership Leverage. Bill helps clients who want to use thought leadership whether it's to fill a sales pipeline or influence how people think and act. Bill and I talked about: The four elements of thought leadership How thought leadership can impact your organizational and personal brands Why people struggle with content insecurity  Sponsored by Cadenas Partsolutions To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.