We all know that we need to find ways to engage the next generation so we can build the manufacturing workforce of the future.

And it's no secret to anyone listening that this next generation uses technology differently, interacts with people differently and collects information differently.

But they also have different core values and care about different things.

In today's conversation, Meaghan Ziemba of Mavens of Manufacturing, talks about how we need to put in the work to truly understand what's going on inside the minds of those who will become our future manufacturing workforce.

We can't simply brush aside the nuances of how they think and feel. Because if we do, we're putting the futures of our businesses at risk.