Jay Haynes is the Founder & CEO of Thrv, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams. Jay's advancements enable product teams to dramatically increase their effectiveness in using jobs-to-be-done to reduce roadmap risk, accelerate revenue growth, and generate superior equity value. JTBD product management helps CEOs align their product teams with customers and focus their company's product development on exploiting competitor weaknesses from the view of the customer. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcasts.