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This episode’s guest is Jenny White, executive director of Velo Kids. Jenny and her husband, Brad, returned to Holland, Michigan after 6 years in Colorado. With degrees and business development experience, Jenny and her husband wanted to bring their love for cycling and community back too.

In 2013 they became owners of Velo City Cycles and in 2017 they (along with other kid-loving, health-promoting friends) started Velo Kids, now serving, teaching and empowering over 300 kids in our community. Learn more about Velo Kids, and the benefit to retailers if they focus on nurturing families as a customer base.

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