Campus visits are important components of every college's recruitment and yield program. Having an opportunity to help students learn about campus life is critical.

But what's the other side of that equation? What should colleges be learning about students during a campus visit to assist in finding a match?

This topic was recommended by our influencer guest, Jenna Shulman, Independent Educational Consultant with Jenna Shulman College Consulting in Florham Park, New Jersey.

Bringing the practitioner perspective is an expert in the campus visit experience, Kate Hooper, Senior Associate Director of Admissions for Prospective Student Visit Experiences at Northern Michigan University in Marquette, Michigan.