FP&A Today

Getting to a Winning FP&A Story

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A compelling FP&A story is essential. In this second (and final) session from FP&ACon 2024, Glenn hosts Soufyan Hamid, FP&A leader for 16 years who runs the Financial Storytelling Program, and Matthew Herbert, Chewy Director of Finance. 

  • First poll: How confident are you in your ability to craft a compelling FP&A Story:?
  • The move  from numbers to storytelling
  • Soufyan on why the finance director was always frustrated by my business presentations (when I was even invited to meetings)
  • By contrast Matthew was forced to get to grips with storytelling early in investment banking (but faced a different challenge as an FP&A business partner at Walmart)
  • The gap between perception and reality in our storytelling 
  • When information becomes insights 
  • The connection between business partnering and storytelling 
  • What (selfishly) do FP&A pros get by developing storytelling skills?
  • Remember you are not giving a TED Talk 
  • The 5 Points that FP&A Pros Most Struggle with in their Storytelling
  • Actionable tips in your presentation 

    • Follow and connect with Soufyan Hamid: https://www.linkedin.com/in/soufyanhamid/

    Follow and connect with Matthew Herbert: https://www.linkedin.com/in/matthew-herbert-6a56637/

    Matthew’s training course at https://biztrix.us/

    Soufyan (The Finance Circle) training www.thefinancecircle.com

    ...more
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    FP&A TodayBy Glenn Hopper
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